Landlords driving sales

Here we look at landlords driving sales.  In 2022, the majority (73%) of landlord sales were conducted by individuals approaching retirement. Hampton's research indicates that many of them were early adopters of the inaugural buy-to-let mortgages introduced in 1996.

Furthermore, an additional 96,000 landlords will reach the age of 65 each year. This demographic shift is anticipated to lead to a surge in landlord sales within the next five years.

Currently, the average age of a landlord stands at 60 years old. Additionally, nearly one million (924,000) landlords are already over the age of 65.

Changing Landscape: Demographics, Regulations, and Market Dynamics

Aneisha Beveridge, head of research at Hamptons, said: “Two decades on from the birth of buy-to-let mortgages in the late 1990s, early investors are starting to sell up. This means that demographics alone will push up the number of landlord sales over the next five years to reach a new peak. This was likely to happen irrespective of the tax or regulatory changes introduced since 2016 and the more recent higher interest rate environment. But while the tax and regulatory changes haven’t driven a buy-to-let sell off, they have stemmed the next generation of landlords.

The number of new purchases by landlords has remained relatively muted. Millennials, who have struggled to get onto the housing ladder, have not been in a position to afford or consider purchasing a buy-to-let too.  While house price growth continues to slow, rents keep moving in the opposite direction. Tenants are experiencing a slightly broader range of options compared to last year, resulting in a 10% surge in the number of tenants relocating. However, the number of rental homes on the market seems to have found a new normal at nearly two-thirds below pre-pandemic levels."

Changing Landscape of Buy-to-Let Mortgages

The purchases made by these landlords 15-25 years ago following the introduction of the buy-to-let mortgage still make up the majority of privately rented homes in Great Britain.

Between 1996 and 2007, individuals secured just over half (51%) of the current total of outstanding buy-to-let mortgages.

And it’s this cohort of ageing investors who bought when the sector was growing rapidly that are now increasingly likely to sell up and cash out.

They leave behind a gap which is not being filled by new landlords entering the sector.

Today's long-term landlords primarily focus on selling new low-rise city centre flats.  Most of which were originally acquired using many of the first buy-to-let mortgages.

Suburban London tops the list with 60% of landlord sales in Redbridge having been owned for 15+ years.  Followed not far behind by 59% in Ealing, 58% in Harrow, 55% in Barnet and 53% in Enfield.

While age tends to be the primary trigger for selling up, in many cases the decision to sell has been compounded by lower-than-average returns. This in turn have been exacerbated by higher interest rates.  An investor who bought 20 years ago was achieving a gross yield of 4.3% relative to their sale price.  Today a landlord buying can achieve 6.1%.  This implies that in many cases, these landlords are selling homes where long-term tenants were paying rents that have slipped below market rates.

Benefits of investing in the North East

In recent years, there has been a growing trend of property investors turning to the North East of England for opportunities, and for good reason. Here are some of the benefits of investing in the North East:


The North East offers some of the most affordable property prices in the UK.  Therefore this makes it an attractive option for investors looking for a high potential return on investment (ROI).

Strong rental demand

The North East has a significant student population. Moreover, there's a rising influx of professionals relocating for work. Consequently, rental demand is robust in many areas. This translates into reliable rental income for landlords.


Several areas of the North East are undergoing regeneration, with significant investment in infrastructure and housing.  This provides investors with the chance to enter burgeoning areas right at the outset.


Investing in the North East can provide diversification for investors who may have concentrated their portfolios in more expensive areas of the UK.

Potential for capital growth

While property prices in the North East may be lower than in other parts of the country, there is still potential for capital growth over the long term. The region continues to develop and attract investment.

Overall, investing in the North East of England can offer attractive opportunities for property investors. Those looking to diversify their portfolios, achieve strong rental yields, and potentially benefit from capital growth in the area. However, as with any investment, it is important to conduct thorough research and due diligence before making any decisions.

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North East Property Investment Ltd
11 Riverside Studios
Amethyst Rd
Newcastle Upon Tyne
Tyne and Wear

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